Introduction

The title of my blog comes from ideas in the book Omnivores Dilemma by Michael Pollan. Pollan looks at food choices and the variety of alternatives that are available as he deconstructs the way a society eats. In this blog, like Pollan's book I will look at social media as a movement that has changed the face of business while looking at the variety of options available for businesses to approach the public in new and more intimate ways. The blog acts as liaison enabling relationship building which parses the dilemma of interpersonal relationships. I hope to explore this topic more thoroughly through responses to readings and interaction with my own experiences in blogging. 


In this study I will be looking at four main books:

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Author: Lon Safko

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Author: Levinson and Gibson

        

Naked Conversations: How Blogs are changing the Way Businesses Talk with Customers

Author: Robert Scoble and Shel Israel

Socialnomics: How Social Media Transforms the Way We Live and Do Business
Author: Eric Qualman