Robert Scoble and Shel Israel give insight into global blogging. Culture plays a big role in how blogging develops.
The French, like Americans are "accustomed to expressing (our) thoughts as individuals" (115). French blogging is similar to that of English-speaking countries where there are interesting blogs in large and small companies.
In Germany, people are more cautious in what they disclose and do not tend toward blogs as much.
There are only 50,000 Spanish speaking blogs. The barriers are thought to be that small business often mistakenly perceive "that the cost of all things internet-related is high" as well as large corporations not realizing the "powerful benefits of blogs and continue to dismiss them as irrelevant online teen journals" (125).
China is limited in blogging due to government censorship.
Culturally, the Japanese have dual personalities. They maintain a public and private persona. Their blogging tends to be more informal. It is also more based on sales than is thought to be acceptable to the French or English speaking blogospheres. In Japan, most blogs do not employ comments. If they do, they use trackback "Trackback is more polite...and you know who you are talking with" (130).
Lastly, Ireland is not very interested in blogging. They are terrific story tellers, but prefer to keep it amongst friends. Ireland also lacks in broadband and frankly, the people in pubs like it that way. They do not want a computer in every corner.
The influence of culture will play a large role in how the global economy perceives the emergence and use of blogging. A business must know its audience in order to be successful and not offensive with a blog.
The French, like Americans are "accustomed to expressing (our) thoughts as individuals" (115). French blogging is similar to that of English-speaking countries where there are interesting blogs in large and small companies.
In Germany, people are more cautious in what they disclose and do not tend toward blogs as much.
There are only 50,000 Spanish speaking blogs. The barriers are thought to be that small business often mistakenly perceive "that the cost of all things internet-related is high" as well as large corporations not realizing the "powerful benefits of blogs and continue to dismiss them as irrelevant online teen journals" (125).
China is limited in blogging due to government censorship.
Culturally, the Japanese have dual personalities. They maintain a public and private persona. Their blogging tends to be more informal. It is also more based on sales than is thought to be acceptable to the French or English speaking blogospheres. In Japan, most blogs do not employ comments. If they do, they use trackback "Trackback is more polite...and you know who you are talking with" (130).
Lastly, Ireland is not very interested in blogging. They are terrific story tellers, but prefer to keep it amongst friends. Ireland also lacks in broadband and frankly, the people in pubs like it that way. They do not want a computer in every corner.
The influence of culture will play a large role in how the global economy perceives the emergence and use of blogging. A business must know its audience in order to be successful and not offensive with a blog.
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